Gwilym James, Head of Online Marketing in Taipei is meeting with his Singaporean counterpart,
Fiona Potter to discuss the success of a recent viral marketing campaign for a new line of luxury automobiles aimed at the growing number of super rich living in Asia.
Fiona: Thank you for bringing me up to speed on the success of your recent campaign, Gwilym.
Would you mind summarizing the key points for me? I really think this is something we can implement over here.
Gwilym: Not at all, Fiona. Well, as you can see, there was a real surge in sales following the release of the ads. The success is unprecedented.
Fiona: Could you elaborate?
Gwilym: Of course, we have seen an increase of 13.5% in sales in the past two months which means we now hold majority market share here in Taiwan.
Fiona: Wow, that's impressive. So not only did you meet your sales targets, but you surpassed them by a long way.
How did the viral campaign impact customer awareness?
Gwilym: As you know, it was a series of short movies, which meant we were able to exhibit the entire product line.
What we have seen is an increase of in-store inquiries across the region, and we seem to be attracting a new demographic of young, affluent professionals.
Fiona: Great, well I think that just about wraps things up for today. I'll draft the minutes of today's meeting.
I'll send them over and when you get a chance, please take a look and see if there are any glaring mistakes.
1. implement 实施、执行
= to begin to do or use (something, such as a plan)
I will implement the new systems next week.
2. up to speed 更新最新资讯
= having the latest information about something
I’ll bring you up to speed on the sales figures next week.
3. counterpart 对口单位的同事
= someone that has the same job or purpose as another
My counterpart in Singapore is asking for news on the new line.
4. a line 产品线
= a group of related products that are sold by one company The new line of t-shirts we’re producing needs to be scrapped.
5. a surge 激增
= to suddenly increase to an unusually high level
There was a surge in customers after the ad campaign was released.
6. viral campaign 病毒式行销
= an image, video, advertisement, etc. that is circulated rapidly on the Internet The viral campaign was a great success.
7. demographic 人口、族群统计
= the qualities (such as age, sex, and income) of a specific group of people
The young spender demographic in Taiwan is strong.
8. unprecedented 无先例、空前
= not done or experienced before
We have seen unprecedented growth in sales.
9. glaring 明显的
= very obvious or noticeable
There was a glaring mistake in the report I had written.
10. to wrap up 结束
= to finish or end (something)
Could you wrap up the meeting now? I’m late for my next appointment.